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Women in Business
Interview with Internet Marketing
Success Story: Corey Rudl
Marty Foley, publisher of ProfitInfo Email
Newsletter, interviews Internet marketing guru Corey Rudl. For many savvy
online entrepreneurs, Corey needs no introduction.
[Marty]: Corey, as one who has been extremely
successful as an online marketer, please tell us how you got started using
the Internet as a marketing tool.
[Corey]: I started marketing online in the fall
of 1994. It was quite a fluke. In my course, I explain that we published
my book, "Car Secrets Revealed", and started selling it offline. The results
were pathetic. We thought we had a winning formula and it was barely breaking
even. I spent about $20,000 offline trying to promote it... and it
flopped.
I took the advice of a friend that was setting up an
automotive site on the net and he helped me get a very simple web page online.
I saw a few sales trickle in and then took more interest in it, promoting
the book online in my spare time.
[Marty]: What are some of the online ventures
you are involved in?
[Corey]: I own four different businesses that
now generate over $5,200,000 in online sales every year. I have interests
in many other online projects, as I have done work for clients for a portion
of the profits I generate. I also have a clientele base that hires me for
online business advice at $640 per hour.
[Marty]: Your book "Car Secrets Revealed" has done
very well for you online. Can you give some details on it?
[Corey]: Car Secrets Revealed was my first success
on the net. Within 9 months of truly starting to promote it heavily, it became
the #1 best selling car book online (using the unique promotional techniques
I teach). It generated over $140,000 in net profit in those months. To this
day (almost 3 years later), it is still the #1 best selling car book on the
Internet.
The site is at http://www.carsecrets.com/ if you want
to check it out. Everything I put on the page and everything I say is there
for a reason... We have tried many different web page designs and concepts,
and this one works the best (I explain why in my Internet Marketing course
at:
http://www.marketingtips.com. I can't explain
it here, as it would fill up about 20 pages to cover just the details on
that topic alone).
[Marty]: You were recently on the Maury Povich
TV show in connection with your businesses. Can you recap for those of us
that missed it?
[Corey]: There is not much to say. Basically, because
of my exposure on the Internet and having the #1 best selling car book online,
they found me through the net and invited me to appear on the show as their
"car expert" to explain a few tips and secrets to their viewing audience
on car buying and the shams and scams with car repairs. It was a good interview,
but what a long flight back... 10 hours on a plane. Whew!
[Marty]: How long did it take your first online
venture to start making a profit?
[Corey]: The first month the sales trickled in,
so I technically made a profit within 30 days... but nothing to live off
of. Since I was one of the first group of commercial businesses online...
there was a lot of "trying everything", so it took me almost 18 months before
I started to see a full-time income. I spent literally 12-14 hours a day,
7 days a week trying different techniques, copy, and ideas online. Now that
I know most every trick and tip there is, I can literally take almost any
business online and make it turn a very healthy profit in a few months.
As more and more people got online, many of the standard
marketing techniques were getting overused and becoming ineffective... so
I developed "twists" to most of them to ensure they still made a profit when
everyone was using the "regular" approaches to online marketing. The results:
the techniques I use to market online are very unique.
[Marty]: How did you learn about what it takes
to succeed?
[Corey]: At first a lot of trial and error. I took
a lot of the concepts and ideas I got from the very expensive seminars I
used to attend and material I bought (I was a Jay Abraham, Gary Halbert and
Ted Nicholas fan, and most of their seminars were $7000 and up.) I took those
ideas - and with a little ingenuity and creativity - adapted them to the
net (while in the midst of developing my own winning formulas for online
success). I came up with formulas that work like wildfire online.
[Marty]: I recognize the names of those other
well-known direct marketers that you have learned from. It's apparent that
your formulas work. Which avenues are paying off the best for you?
[Corey]: I have never had an online business that
*has not* made a very healthy profit. As I mentioned, my four online businesses
combined now generate over $5,200,000 in sales online per year! And the beauty
of it is that I started it myself as a one-man operation. I now have had
to hire five employees to take care of the paper work and customer service...
but have you ever heard of a retail business that has 5.2 million dollars
in sales with only a few employees? No! They have at least 15-20 employees.
That is the beauty of the net: you can automate everything so your overhead
is incredibly low.
[Marty]: What specific types of online tools are
you using successfully?
[Corey]: That is a very difficult question to answer,
because there is no one tool that is responsible for making me a fortune
online.
My techniques show you how to generate multiple small
streams of income, and then automate those streams of income so you can move
to the next. Let me explain...
I would teach you a marketing technique that will make
you $1000 a month in net profit. You then automate that so it generates that
$1000 whether you are there or not. You then move on to the next marketing
technique, and it makes you $1500 a month. And once that is in place (which
takes you about 2-3 weeks), you automated it and move on the next week, and
so on.
The concept here is that you are making small streams
of income from many different directions (all of which are automated)...
but if you add up those streams of income you are looking at $10,000 to $15,000
a month in net profit, which is over $100,000 a year. The best part is that
if one technique fails because something on the net changes, you don't have
to worry; you still have other streams of income that are making you money
every month.
[Marty]: Do you do all of your business online,
or do your online marketing efforts supplement your off-line business
efforts?
[Corey]: 100% online. I am a specialist at online
sales and marketing. I have become one of the most respected online marketers
on the Internet... and for good reason: I can prove my successes. If someone
asks me to help them with their magazine advertising, I simply tell them
that there are better people than me out there for offline marketing and
they should see them instead. I do what I do best... and that is online
marketing, so I concentrate *all* my efforts on that!
[Marty]: What mistakes have you made?
[Corey]: There are so many, I would fill up your
entire newsletter listing them. Let me just say that I have wasted hundreds
of thousands of dollars trying techniques that did not work (but from everyone
I learned something very important). But that is the "price of education"
as I say.
[Marty]: What major mistakes do you see other Internet
entrepreneurs make?
[Corey]: There are a lot of them and I discuss
them in great detail in the course, but I will briefly mention a few
here.>
-
Having an ineffective web site that does not turn visitors
into sales. This is a very tricky thing to do (that most people do not
understand), and I devote a lot of time in my course in how to make a web
site profitable.
-
Putting all your eggs in one basket. Trying one technique
and thinking it will make you a fortune. You need to diversify your marketing
efforts into different promotions to see which ones pull the most net profit,
and then concentrate on those.
-
Having a poor "sales process" in the marketing campaign.
That is the manner in which you interest the client into coming to your site,
then lead him into a good rapport with yourself, and then - and only then
- asking for the order. Most people break the link at some point and lose
the sale. That is why most sites only see one sale out of every 200-400 visitors
(and some even worse).
[Marty]: Are there any other tips or suggestions
you would like to give others that want to profit from the Internet?
[Corey]: Research, research, research.... Read/study
everything you can on online marketing and learn about it before you jump
in. For example, I hear stories every day about people that "heard" bulk
emailing was very profitable. They may spend $1000 on the different software,
only to find out they were doing it very ineffectively (for example,
indiscriminately spamming, rather than ethically using bulk opt-in email)
and don't make a single cent.
Then there are other stories of online success with MLM...
people spend months using the wrong techniques and end up not making a penny.
The list just goes on and on.
Make sure you understand what you are getting into with
any business online so that your first attempt will be your success!
[Marty]: I agree, Corey. Too many are trying to
"re-invent the wheel" instead of learning how others before them have achieved
success. I like how Benjamin Franklin put it, when he said: "An investment
in knowledge always pays the best interest." Thanks for letting me interview
you, Corey.
Corey Rudl gets over 4 million visitors to his websites
yearly, does 5.2 million dollars in sales online each year (yes, that is
$5,200,000), and personally makes hundreds of thousands of dollars from his
online businesses... all from his one small office. So listen to what he
has to say as he knows what he is talking about when it comes to starting
and promoting a business on the internet. Visit his site at
Internet Marketing Center® where he
reveals all his unconventional tips, tricks and techniques with examples
so you can learn the most efficient and fastest ways to make money on the
internet.
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